ANIMAL SEARCH

UPCOMING SALES & SHOWS

CANADIAN GELBVIEH ASSOC
5160 Skyline Way NE
Calgary, Alberta T2E 6V1
Phone: 403-250-8640
Fax: 403-291-5624
E-Mail: gelbvieh@gelbvieh.ca
Website: www.gelbvieh.ca

The seedstock business is a serious business - for a number of reasons. Year in and year out, producing seedstock costs more in time and money than does the production of commercial cattle. Not only are seedstock producers faced with day-to-day management challenges, they must spend countless hours away from home, meeting with longtime customers and making new contacts. They must complete registration and performance paperwork, strive continuously to maintain the integrity of their information and make ruthless culling and selection decisions that set the genetic trends of their cow herds for years to come.

In addition, seedstock producers must implement marketing programs - programs that add up to considerable expense and time. Most importantly, they must have the courage of conviction to either stay with their long-term strategies, or to know when to abandon them when they're not working.

Still, unprecedented opportunities exist for producers willing to plan ahead and take calculated risks in order to carve out a niche in this increasingly competitive business.

This Seedstock Marketing Handbook contains tools that you can use to make the right decisions to guide you through good times and bad. Hopefully, the information will have lasting and beneficial impacts on your operation.